If you want to make a deeper dive into the user's brain, I will recommend you to learn disciplines on the intersection of marketing. These articles will be a nice starting point:
- Psychology of Marketing: Using Maslow’s Hierarchy of Needs by Neville Medhora.
- An Enormous Guide to Emotional Marketing by Nick Kolenda.
- Cognitive bias cheat sheet (long-read) by Buster Benson.
- Scarcity in UX: The psychological bias that became the norm by David Teodorescu:
Scarcity makes us place a higher value on things that are scarce and, over time, has become the go-to method for increasing desirability. It is powerful because it combines multiple biases (Loss aversion, Social proof and Anticipated regret) and it comes in different forms (Time, Quantity and Access).
New digital technologies expose consumers to the consequences of revealing a wide variety of personal information. Consumers may share with a company not only registration data and usage behavior but also biometric data as well as facial and emotional reactions. The growing number of digital technologies adopted by marketers, bot
Online and offline, has dramatically increased consumer-related privacy issues. Technologies such as sensors, RFID tags, and augmented or virtual reality allow marketing managers to target, customize and streamline their marketing activities. However, such technologies tend to engender fears, concerns, and reactance related to the disclosure of personal information. Consumers face a loss of privacy when they disclose their personal details and this loss varies across individuals and categories of information.
Prior research on privacy has focused on issues as they relate to legislation and regulation or the psychological mechanisms underpinning humans’ cognitive and emotional reactions to the disclosure of personal information. In general, the discrepancy between people’s concerns and their online sharing behaviors, has been discussed with reference to social factors, cognitive biases, and concepts such as bounded rationality. The goal of this Special Issue is to provide a comprehensive overview of individuals’ reaction to privacy issues, and to understand the motives to disclose or reveal personal information within a marketing or consumption context.
- Mental Models and User Experience by UXmatters.
- TED Talks on Psychology of Choice: The Paradox of Choice and How to make choosing easier.
- TED Talk: What physics taught me about marketing by Dan Cobley.
- 31 Copywriting Tips Based on Psychology and Linguistics by Nick Kolenda.
- Color in Design: Influence on Users' Actions by TubiK Studio.
- 12 Ways to Build Social Proof (From Scratch) by Sarah Peterson
- The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results by Alfred Lua from Buffer team.
- The psychology of sending good triggers (Emails and Notifications) by Nir Eyal & Ximena Vengoechea.
- The Five Types of Virality and choosing the right one for your product to grow by Josh Elman.
- Mastering work with "micronetwork" can help you achieve virality in your activities. Nick Kolenda made an excellent guide on it.
- Great post how to be less emotional to the criticisms of your software and be more empathetic to users pain by Phil Haack, GitHub Engineering Director.
- The Law of Shitty Clickthroughs or over time, all marketing strategies result in shitty clickthrough rates. This article explains how to deal with it.