🎭Social Marketing

🐱 Marketing for Product Hunt Launch

Product Hunt (PH) is a place to discover, share, and geek out about new products in tech. Submitting your product there is a good way to appear in front of journalists, tech people and fellow makers. After submission, the product will participate in the daily race. The race starts PST 00:00 and finishes PST 23:59. You have to get as many upvotes and comments as you can by the end of the day! 🏆 The most successful products appear on the Homepage and can get a lot of honest feedback, downloads, users and PR buzz. Please, check success PH stories to decide if PH is the right launch platform for you!

Start with basic rules on Posting: how to post or comment, how to ask for support, how to get to the homepage. Then read Five things everyone should know about Product Hunt. Join the PH community and feel how it works, before actually starting you launch activities.

😱 Successful PH launch takes a lot of preparation, promotion during the launch (24h++) and follow-up work. These guides will help you:

📌 Useful tools:

📷 Social Media Marketing

Let's start with the basics, which can be used for any social media platform:

📌 Useful SMM toolbox:

  • When you have multiple Social Media accounts, use dashboards & tools for managing them in one place. My favorite ones are Buffer and Hootsuite (both have free options). These tools have built-in analytics. So you can pick simple metrics that are meaningful and can be analyzed.
  • Pablo and Canva for fast creating of nice-looking images (both free).
  • Nuzzel can show you the top content being shared among all your followers on Twitter and Facebook. You can use that content for sharing or as an example. It's a free tool.
  • Google Analytics Campaign URL builder for making UTM codes and here is a guide on Using UTM Parameters to Track Social Media Success from Hootsuite.

🐦 Twitter

I love Twitter as a tool for personal use. Moreover, Twitter has a huge variety of opportunities to promote your product — personal account, company account, Direct Message Marketing, Chats, Adds. Twitter can be used for sharing your articles, connecting with influencers or looking for competitors' customers. As you see, it's a powerful platform for many marketing activities, depending on your goals.

Your personal account can drive traffic to your product and content. While growing your Twitter followers, you increase the media reach you might get. But don't forget, that Twitter is made for people. To be successful there, you need to communicate with your audience just as you would do offline. If your target audience like your tweets and your personality, there’s a higher chance they will trust you and click on your links:

There is nothing wrong with automating your Twitter activities. You can schedule posts, automatically send messages and set up rules for auto-engagement with users. However, using automation only 🤖 will hurt your SMM strategy. So mix it with real-time tweeting and being active & helpful with the community:

Direct Message Marketing is about sending personal, mass or automated DMs to your followers. These articles will show you how to use this tool in the right way:

One more option to consider is Twitter Adds. My experience with Twitter adds was not so positive... especially when I set up the first campaign. So be ready to face poor UX, mysterious errors and bad customer support. Anyway, these guides will help you out:

📌 And these tools help you maximize your Twitter presence, from timing to sharing to the analysis:

  • Buffer and Hootsuite for scheduling (were mentioned already).
  • Trend24 shows the latest Twitter trending topics (hashtags) throughout the day locally and globally.
  • Hashtagify is an advanced Twitter Hashtags search engine. It recommends you related hashtags to your keyword, shows several influencers for this keyword and relevant tweets. Very useful free tool for choosing hashtags for your tweets!
  • Statusbrew allows you to manage your followers (Audience Feature) and scheduled tweets. Statusbrew finds inactive, spammy or not following back accounts. The tool has a very good free version.
  • Followerwonk Analyze gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc.
  • Twitonomy provides you detailed info about your Twitter account (or any other). Twitonomy UI is terrible. But it can show analytics of your hashtags usage, daily activity (time & days), followers, retweets statistics. All these insights are available in the free version. Also, this tool is useful for Influencer Marketing research.
  • Dlvr.it and Hootsuite for grabbing website RSS feeds and auto-sharing the content. Free accounts permit several RSS feeds.
  • Twitter Follower,free extension for multi-follow (or unfollow) users on Twitter.
  • If you want to spend less time reading tweets, you can automatically unfollow people. This script from Felix Krause unfollows everybody and puts those followers into a list called "Old Follow".
  • Scoutzen allows you to download Twitter followers from your public or private lists. Pretty useful!
  • I mentioned tools, that I personally use. However, there are plenty of other great tools to try: The Big List of Twitter Tools: 93 Free Twitter Tools and Apps to Fit Any Need by Kevan Lee from Buffer team.
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Simon is a technologist with 19 years' experience in product, publishing, prop-tech, hi-ed, health-techs and large enterprise and digital executive strategy and scale teams. https://bit.ly/3kNHCZ4