⚓LinkedIn Marketing

I want to tell you a secret: HRs is not the only people who use LinkedIn. With this platform you can build business partnerships, network online, make direct sales and search for investors. LinkedIn is a perfect place for B2B companies and 👔 business professionals. It's also useful for self-branding. For the promotional purpose, LinkedIn has Personal Pages, Company Pages, Groups, and Ads.

Your LinkedIn profile can be a complete sales and marketing tool. It should communicate the value of your product and your expertise to potential partners. These guides and tips will help you out:

LinkedIn can help you get more eyes on your content, and receive feedback from other folks. Contributing to a discussion will make both your profile and your Company Page more visible. If you listen to Rand Fishkin video on Comment Marketing you know how to establish yourself & your company as thought leaders:

🕴️Use LinkedIn for direct sales and getting partners. You can write people via invitation note, direct message, InMail or Group message. You should have clear objectives and know exactly who you want to connect with. Business outreach is common and popular among LinkedIn members, but it should be done in a structural way:

📢 LinkedIn Company Pages & Advertising options:

I heavily use LinkedIn. As you remember, we run Flawless App — a tool for iOS & macOS engineers. A lot of our users spend time on LinkedIn, participate in iOS groups or post articles there. I often post cool stuff in those groups, engage with people via direct messages or share my writings. Unfortunately, I do get spam or some random requests from job seekers\recruiters. But in general, LinkedIn works for me.

📌 Useful tools:

  • If you need to grow your LinkedIn connection base, use this script. It will automatically add targeted people from the "People You May Know" section. You only need to choose the keywords.
  • Dux-Soup is another good tool to automatically add LinkedIn connections + send invitations. A free account is not very useful but the paid version is pretty good (worth 15$ a month). It has auto-inviting with personalised messages, auto-messages to 1st-degree connections, downloading your tag-lists with links to profiles.
  • LinkedIn X-Ray Search tool using Google. With a free account, you only get 100 search results. To get around this limitation you can use X-Ray Searching.
Simon is a technologist with 19 years' experience in product, publishing, prop-tech, hi-ed, health-techs and large enterprise and digital executive strategy and scale teams. https://bit.ly/3kNHCZ4